A Partnership for Your Purpose

If you’re looking for a partner to take your communications function to the next level or add bench strength to your team, our Implementation services could be the perfect fit.

Our Implementation partnerships are long-term engagements that always begin with strategy and planning work. We then execute on the strategy we build together through a combination of tactics.

What We Do:
Communication and Visibility Actions Implementation
for the EU Projects

The way stakeholders discover and engage with causes and nonprofits is shifting.

Your potential clients, donors, beneficiaries and supporters are becoming more discerning about how they spend their time and money than ever, and there is more and more noise competing for their attention. But with inbound communications, your organization can draw in the stakeholders you need to move your mission forward and drive them to take action.

At Proximo, we develop inbound campaigns that attract, nurture, and convert online traffic into loyal clients, donors, members, volunteers and supporters. In the process, we drive meaningful, measurable growth for our partners.

Content Communication and Visibility

Change the conversation.

When it is used effectively, content serves as a top driver of web traffic, a powerful source of new leads or contacts and a tool for nurturing your target stakeholders to donate, volunteer, use your programs and services, or take another desired action.

Become known for your impact.

If you want to raise awareness, build credibility and establish thought leadership, media relations may be a great fit for your organization. Our clients are regularly covered in leading media outlets, thanks to our forward-thinking approach to media strategy, our diverse network of reporter and producer contacts, our creativity and most importantly, our eye for a great story. We’ve launched surveys that the most well-known business publications clamor to cover, coordinated news conferences and events that have garnered primetime headlines and even facilitated client features on national morning shows.

How would coverage like that impact your organization?

Is you organization truly engaging?

Social media is an important part of every phase of your stakeholders’ journeys, from the time someone learns about your organization to the time when they make the decision to support or work with you and beyond. Connecting on the right social channels gives you the opportunity to engage your nonprofit’s network in highly targeted ways based on your goals and their relationship with your organization.

Whether through the launch of a LinkedIn group designed to showcase thought leadership to your sub-sector peers or Twitter posts aimed at driving new donor leads, Prosper Strategies will help you leverage the right social media channels to share your message and put your brand in front of entirely new audiences. As part of our 4-D Approach, we develop a strategy to creatively help you build awareness, drive interest and engagement, convert fans and followers and turn supporters, beneficiaries, donors and partners into true brand advocates.

We’ve created online communities for diverse groups including government agencies, caregivers, tech advocates, lawyers, donors, volunteers, and niche professional associations, where we’ve attracted and engaged thousands of fans and followers.

Could your organization benefit from a better approach to social media?

Is your nonprofit breaking through the clutter online?

Creating great content that resonates with your target audiences is only part of the equation. Your website, blog posts, case studies, thought leadership pieces and other content need to be optimized so they are found and ranked by search engines, and effectively delivered to your target stakeholders. With that in mind, we focus on two things when it comes to web and search optimization:

  • Through our technical SEO services, we conduct comprehensive SEO audits and then optimize your site to rank for appropriate keywords and gain more visibility on search engines.
  • Then, we craft content optimization, keyword and link-building strategies that will build awareness and drive targeted traffic to your nonprofit’s website in measurable ways. These strategies often drive our work in other areas like content creation and media relations. Our central goal is to generate more quality traffic to convert more unknown visitors into known contacts who you can nurture toward a desired action.

So what exactly is inbound communication?

It’s where everything we do comes together in perfect harmony.

Inbound communications refer to the entire spectrum of communication and visibility activities that:

- Organically draw your target stakeholders to your organization and its website (think blogs, web copy, social posts and even digital ads)

- Convert unknown web visitors into known leads and contacts (think forms that web visitors must fill out to get on your email list or gain access to high-value content like e-books and case studies)

- Nurture new contacts toward a desired action like buying from your organization, donating or becoming a program participant or volunteer (think email nurturing sequences and targeted social interactions)

- Track and measure marketing’s impact on an individual contact level (think scoring and data that allows you to see who your most engaged contacts are and focus your time on them)

Each piece of content we develop is aligned with a broader strategy...

...and created with a specific goal in mind.

While a blog post or web page might be drafted to help you gain visibility in search engines and attract targeted traffic, a white paper might be created to educate your donors about a key issue related to your cause and turn them into advocates. A success story might be developed to illustrate your impact on a specific population, while a brochure might be designed to help potential clients make a final decision about utilizing your programs and services. It’s all about finding the right formats, topics and messages for your target stakeholders at each phase in their relationship with your organization and staying consistent with your key messages.

 

You won't find a cookie-cutter approach to media relations here

Everything we do comes back to our 4-D Approach, which means we never conduct outreach just for the thrill of seeing your name in print. We make sure every story we pitch and every feature we secure is directly tied to your organization’s goals and strategy. We’re also unwilling to abide by the common industry belief that media relations can’t be measured. We set quantitative goals for every media relations engagement and measure our impact through metrics like potential impressions, referral web traffic from media placements and shifts in domain authority due to backlinks included in media placements. Media relations can effectively impact brand awareness when utilized on its own, but it’s taken to a whole new level when coupled with digital communications and other tactics that directly drive growth.

Help Your Team Benefit From Your Experience

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Creating an EU project video: first steps

Why create a video for your EU project?

Videos are the most shared items online and their consumption is growing every year. When implementing your communication strategy for your EU project, there is a point where you need to create a video to present your project and disseminate widely. This video is important to explain your research to your audiences in a quick and enjoyable and modern format. Video is today’s communication tool, the fastest-growing and most in-demand form of communication.

4D Approach

Our goal during the Discover phase of our 4-D Approach is to intimately understand your target stakeholders so we can create irresistible content that they find valuable regardless of where they are on their journey – so valuable, they raise their “virtual” hand by filling out a form to say they want to download what you have to offer and continue to hear from you. From here, we establish ongoing communication through email and social nurturing that becomes more targeted as contacts and leads interact with your brand.

Our expert writing and content conversion strategies combine the art and the science necessary to deliver real results for your organization and staying consistent with your key messages.

Leadership: Knowing Your Responsibilities.

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What does a video for an EU project look like?

Usually, a video for an EU project is a 2 to 3 minutes video aiming at raising awareness about the project’s basic information and its expected outcomes and impacts. It should be created and widely disseminated through partners’ networks and channels. It will serve as a powerful tool for press relations purposes by all partners and as an introduction material for talks.

What are the different types of videos are suitable for your project?

General overview of your project: this video is usually developed in motion design, which is bits of animation which create the illusion of motion or rotation, and are combined with audio for use in multimedia projects. This video introduces your project with an overview of the context, objectives and outcomes.

Interview Video: this type of video is a one-on-one interview with one of the partners to talk about main achievements, results or events. This is a very good format to use the partner’s expertise to give more visibility to the project.

Results or Progress Video: this type of video is either developed in an interview style or motion/3D design to showcase a prototype. It will most probably be developed in the last year of the project.

Our Communication Tools Pricing

We create impactful communication tools for your EU project
Project website

3.500

  • 7 pages
  • URL registration
  • Hosting
  • Design
  • CMS
  • Content creation and integration
  • Bilingual (EN+local)
Basic communication suite

3.900

  • Logo
  • Visual Identity
  • Deliverable template
  • Presentation template
  • Poster
  • Leaflet
  • Roll-up banner
Project video

38/sec

  • Script/storyboard
  • Design
  • Animation
  • Voiceover
  • Mixing
  • Sound editing
  • Publishing online

Frequently Asked Questions

Who is your target audience and why are they important?

So, why communications? Sharing and disseminating what you are doing is key in order to keep all those involved in the project informed, but also to generate visibility amongst different stakeholders regarding the work that you are doing. You want people to find out about your project!

At the same time, you want people to understand why your project is important, what changes it is generating, and to even encourage them to get involved. In order to share information, you must first identify your target audience.

Different types of audience can include donors, local or national authorities, civil society/ community, other youth organizations. You also have to determine why they are significant, meaning why is it important that they be informed about your project.

What are your communications objectives?
Once you have set a target audience, next, it’s time to determine what information will be shared with each type of audience. Your project’s communication objectives will reflect what you want your target audience to learn, take away or act upon. Do you want to persuade, to advocate, or to change a behavior? Do you want to inform your audience about progress made, results achieved? Identify the key messages that you will convey to each type of audience to reach your objectives. Think about the information they need so that you can reach your communication objectives.
What communications channels will you use?

Once you have your target audience and objectives, you have to identify the channels (or how) you will best convey the key messages and reach your target audience. Options can include social media, websites, print, press. Keep in mind that channels will differ depending on the type of audience. Try to be creative while showing the value of your project in order to stand out.

Likewise, you should determine the timing and frequency of your messages (the when). Furthermore, consider your constraints, which can be your budget, or access to specific technology. Remember that the most effective ways of reaching out to people is not always the most expensive one. Finally, communication is a job that takes lots of time, keep in mind that a team member might need to take on these tasks full-time.

What are the EU communication and visibility requirements?

Effective communication is an essential component of successful EU-financed cooperation projects and programs. Partners must plan communication activities from the start of their actions.

The updated 'Communication and Visibility Requirements' for implementing partners came into force on 1st January 2018, and apply to all contracts signed from that date.

The Communication and Visibility Manual for EU External Actions of 2010 continues to apply to actions launched before the end of 2017, but partners implementing such actions are encouraged to refer also to the 'Communication and Visibility Requirements' of 2018 when planning and carrying out communication activities.

What are the typical EU online communication and visibility tools?

Information about EU-financed external actions is disseminated through the official websites, web platforms and social media accounts of the Union. At the EU's request, implementing partners are required to provide appropriately formatted content and visuals for publication on the relevant EU websites and social media accounts.

Partners must include information about the EU-financed actions they are implementing on their home websites and social media accounts, which must prominently feature the EU emblem accompanied by text acknowledging the support of the Union (section 2.1.2), and include links to the relevant EU websites and social media accounts.

Interested in partnering with Proximo?

Let’s discuss your goals and what we can do to help you get there.